Kayesha Jain
Intern at IFPD
India’s public diplomacy is about showing the world who India is and what it stands for, using peaceful and friendly ways to share its story and build global relationships. After independence, India decided not to join any big power groups like the United States or Russia. Instead, it tried to work with all countries and became a founding member of the Non-Aligned Movement, which aimed at helping developing nations feel strong and independent. This approach made many countries see India as trustworthy and fair.
Over time, as the world became more connected and competitive, India started focusing on its own growth and trying to build new kinds of friendships. The country opened up its economy in 1991, which helped it become stronger and more visible globally. In recent years, India has used public diplomacy to highlight its rich culture—such as yoga, Bollywood movies, festivals, and food. These efforts help people in other countries understand India better and develop respect for its traditions.
India also helps out during disasters, supports students from abroad, and runs exchange programs for artists and teachers. Social media and digital platforms now play a big role in sharing India’s message quickly and widely. By sending doctors and aid during emergencies, inviting foreign tourists, hosting business partnerships, and leading discussions on world problems like climate change and poverty, India tries to build trust and goodwill. The aim is to show that India is peaceful and rising, wants to cooperate instead of fight, and welcomes new ideas and people from everywhere.
So, public diplomacy is simply India’s way of building positive relationships, making friends worldwide, and promoting its values for a better, united future.
References:
- India’s Public Diplomacy in the Twenty-First Century: Components, Objectives and Challenges
- India’s Global Influence: Public Diplomacy
- India Should Engage In More Public Diplomacy | Rand Institute | Buzz By The Bay | Youtube
- https://uscpublicdiplomacy.org/sites/uscpublicdiplomacy.org/files/useruploads/u20150/In dia%20soft%20power_0.pdf